Making our nails pretty is one of things that important for girls, no matter want to be good looking or be polite. However, it’s an irritating thing concerning the money and time we spend. Here, I would love to introduce three companies — Coral, Clockwork and Nimble, providing solutions for who want a cheap, efficient and of course pretty nail polish.
The first one is coral. Coral invented the earliest automatic nail polish machine. They want to help customers to get their nails done in just 10 minutes. Moreover, the whole process is including painting and drying! The reason why only need 10 minutes to get their nails dry, it is because Coral provides special nail polish which can be dried easily. Customer can buy or subscribe to it. Worthy mention, that the team made up of eight people and their backgrounds mostly is chemical, mechanical and software engineer. With the special nail polish, using camera and computer vision algorithm, Coral simplify the nail polish process through intelligence automation. They got their first seed fund in December 2019 and they raised $4.3 million to get their goal down. However, it seems they got many new competitions after few years and there is no update about the company based on what I research these days.
The second one is Clockwork, doing a really impressive marketing campaign these days. Clockwork is the first company successfully enter the market in the limited way. Clockwork founded in 2017 when formerly known as Marionet AI- a beauty AI tech company.
All over the social media platforms, we can see many posts about their Pop-store. Customers can pay only USD 7.99 to have this experience. The nail polish machine is a bit bigger than microwave with purple color. Inside the machine, instead of robot arm, there is gantry which is older technology to apply nail polish.
They also incorporate computer vision and artificial intelligence to help customer paint their nails precisely. To improve the accuracy of identify different mails shapes, size and lengths, they collect 24 hours the footages with 3D camera and analyze it to train the nail-identifying AI model.
Customer experience seems pretty good especially in this special time. Avoiding human contact, no tips, no small talks, fast and cheap those are all the reasons that why Clockwork can successfully hit the market.
However, home nail polish will be the best solutions for us. These days there is an eye catching company called Nimble try to make a solution. They found in 2016 and nowadays raise around 10 million funding in kickstart. People are really looking forward to what it can bring us. Nimble use high resolution cameras and 3D image processing to analyze nail size, shape and curve. We just need to spend 10 mins per hand to let our nails done and most importantly dry it!
Especially, there is an App which can connect to the device with WiFi or Bluetooth. Customers can easily track the stats, order new polishes and so on. Nimble also committed to global sustainability. The nails polish is 100% vegen and the bottle is recyclable. You can return the bottle and get discount for the next order. Nimble is the only automation nails polish machine which is available for customer to purchase with $399 and get free 3 set nail polish. But we still can pay a bit extra to have different color of it.
Beauty industry is a whopping marketing which has total global sales $483 billion in 2020. These automation nail polish machines are potential. However, the beauty fashion trend change rapidly, we can talk about bright color as fashion icon in the beginning of year and then the fashion trend might become natural, nude in the end of year. How to follow all the chance can be one of reasons why customer want to buy it.
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